You want more clients via your website. The basis is more traffic, then you can convert visitors into subscribers, subscribers into fans, and fans into clients. Let’s see how you can this.
Most of the time it starts with the question
“I want to get more clients. How do I do that?”
Then we start to take the reverse route of how to get clients via your website: build products that your ideal client wants, interact with your subscribers, create valuable content for your visitors. See also From visitors to clients and the 3 things you need to do.
Last week in one of my mentor calls we talked about what has been accomplished and what actions still require attention. One action that required attention was to get more people subscribe for the newsletter. This starts with getting more traffic. He writes about two articles per month at the moment. Which are his newsletters published in the blog.
He promised me in this call that he was going to start his process to write every day from April 1. This is a great idea. Even though I think it is even better to start right away. Starting now, at the not so perfect moment.
We need to change 2 things to get more traffic and more newsletter subscribers:
- More content
- Better content
Let’s start with 1. More Content.
The basis for now is to write more.
We need to get into the habit of writing more.
The more we write the better it becomes.
Getting used to something new takes 21 days to get settled into your system. Let’s just make sure we get into this habit of writing more by doing it for 30 days, every day.
We write something and publish it on our blog every day. Some days it will be a good-sized article of about 400 words, other days it will be short, just one paragraph and other days it will be longer 1000 words or even more.
Another thing that could help you is to do this together. Join a group of people with that same challenge. State openly that you are joining the challenge so you make yourself accountable to the group. The chance that you will fail one day from the challenge are just smaller when you feel the pressure of the group.
Let’s not worry about the quality too much at first. Like Seth Godin is saying in his post Talker’s block:
“Writer’s block isn’t hard to cure.
Just write poorly. Continue to write poorly, in public, until you can write better.”
So let’s first start with writing something every day and see how this influences our writing and our traffic.
Where do I stand today
At this moment I do not have a clear goal for the end of this challenge in my head. I do know however how I want to grow this website.
By the end of 2012 I want an average of 2,000 visitors daily and 5,000 subscribers in my newsletter for this site. Selling EUR 200.00 – 300.00 on products or programs per day via this website.
Let’s start with sharing some insights where this website stands today.
The stats via Clicky (aff)
Visitors 10,758 over 30 days is 359 per day average.
These are my top articles in the last 30 days:
Today I have 735 subscribers. With the free webinar on Facebook I did this month I more than doubled the number of subscribers.
In all my newsletters combined I have over 6,000 subscribers.
Join us in this 30 Day Traffic Challenge
You want more traffic? You want to publish more of your thoughts? Join us in this 30 Day Traffic Challange.
Write in the comments that you are joining us.
When you read this later than April 1, 2012. Don’t worry you can still join us and just continue after May 1 until you finished your 30 Day Traffic Challenge.
It doesn’t matter how much traffic you are seeing at the moment. It is your starting point. So find out with Clicky or Google Analytics where you stand today.
Share you starting point and if you already know it, you can share your goal for the end of this challenge.
Update Apr 3, 2012: 5 tips from Michelle that already did 8 blog challenges, Secrets of an 8 Time Blog Challenge Champion
Posts in this challenge
An overview of the posts in this challenge started April 1:
What do you want to know about LinkedIn? #30DTC
Change the name of your Facebook Business Page #30DTC
Breakthrough your imaginary boundaries #30DTC
Are you with me?
Share your name, URL to your blog, traffic now, and goal in the comments below.