Lou Bortone on attracting clients with online video marketing

Inspiration for you on attracting clients with online video. Learn where to share videos, what social networking sites to use and how Lou separates promotion and information in his newsletter. An interview with Lou Bortone.

Lou Bortone

The Expert

Lou Bortone (@loubortone) worked for over 20 years as a marketing and branding executive with national television brands like Fox, E! Entertainment Television, The Family Channel and NBC.

About 5 years ago he switched to marketing and branding online with video. Lou helps coaches and entrepreneurs build breakthrough brands on the internet. He has some great people as clients like, ‘Book yourself Solid’ Michael Port and the entrepreneur mentor Ali Brown.

Watch the interview

I love how open Lou is for example on life/work balance, how he works while the twins are at school and after school helps them to get to practice and works again at night. Watch the video interview with Lou Bortone here. You can also download the mp3 of this interview with Lou Bortone.

In his blog Lou helps you with video tips. For example how you can create videos without you being on camera.

“So you want to create videos, but you’re not too keen about being on camera…

Relax, you’re definitely not alone! Most folks don’t exactly love the idea of being on camera, myself included. Having spent most of my career behind the camera instead of in front of it, I am still not comfortable with the idea of being the main attraction.”

Than he gives 3 methods you can use:

  • Photo/Video Montage – create a video from photos like from an event
  • Screencasting – do a how to video with showing your screen and your voice
  • DIY Animation

For each method Lou is sharing a number of online resources. Read Not Ready for Your Close Up? No Worries, You Can Still Do Great Video! for these resources.

Lou’s website


You can connect with Lou in Twitter (@loubortone), Facebook and like his page, LinkedIn and of course YouTube.

One of the videos on Lou’s YouTube channel
How to Make a Video: 3 Easy Ways to Make Videos

Your videos

Where do you share your videos? Show the links to your YouTube, Vimeo channel in the comments.
Do you already use videos to get in touch with your target audience? Do you want to?

By Erno Hannink

Sparring and accountability partner for entrepreneurs who create sustainable positive impact. Explores decision-making. Shares his insights on this in, articles, books (Dutch), podcast, newsletters, and tools. Has a life mission to reduce social and ecological inequality. Father of two children, husband of M., runs, referee for the national soccer league, and uses stoicism for calm. Lives in the Netherlands. Speaks Dutch, English, and German.