One CUP a day – your marketing trick

How much time do you spend on the web? A question I get asked a lot during presentations. So I have included a slide about this in my presentations and explain why it is smart to spend about one hour per day on marketing.

I am not the average person or a good example for how much time you should spend on the web. I spend a bit more time on the web than the average person. This is what I do.

For better results on the web you do not need to spend that much time. You don’t have to work hard, but you have to work smart on the web.


One CUP a day

So you can remember easily what to do every day on the web is, a CUP-a-day.

CUP stands for:

  • Connect – connect with one or two potential clients on the social networks like LinkedIn, Facebook, Twitter or the network where your target audience is
  • Update – put one status update on your most important social network sites. Ask a question, reply to your followers. Say something to get response
  • Publish – publish something you created on the web. An article, a newsletter, photos a video. Post. It will make you visible on the web.

60 minutes

This CUP-a-day should cost no more than 60 minutes. This also a good alarm for you to set. So you don’t waste to much time on the internet going from profile to profile and update to update.

Spending the time on the right marketing means that you have to spend less time in sales. So if you ask where you should find these 60 minutes, in sales and live networking.


Another great idea is by Sandi Krakowski and she calls it TLC. Everyday you need some TLC and it stands for Tweet, Like and Comment. With some TLC you will connect with new people and with fans.

So go ahead and use a CUP-a-day or some TLC every day to get this in your daily routine.

Love to see your connection requests, updates and publications.

Credit photo: tracitodd cup bokeh

By Erno Hannink

Sparring and accountability partner for entrepreneurs who create sustainable positive impact. Explores decision-making. Shares his insights on this in, articles, books (Dutch), podcast, newsletters, and tools. Has a life mission to reduce social and ecological inequality. Father of two children, husband of M., runs, referee for the national soccer league, and uses stoicism for calm. Lives in the Netherlands. Speaks Dutch, English, and German.