If You Don’t Understand People, You Don’t Understand Business

How can you help the Human Race?
Community, Tribe, and even a Company is a group of people with common set of values and believes. This results in Trust.

Video of Simon Sinek @simonSinek: If You Don’t Understand People, You Don’t Understand Business

Thank you Ineke Hurkmans (@Own_It) for showing me this video.

“We’re not good at everything, we’re not good by ourselves,” says Simon Sinek at the 99% Conference. Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers.

Simon in his presentation:
I Hate self-help books – Me, me, me. The only way we can really feel fulfilled is by helping someone else.

Generosity means that you are doing something for someone else and expecting nothing in return.

We are social people. 100% of our customers are people, 100% of our clients are people, 100% of our employees are people.
If we don’t understand people, we don’t understand business.

It is so easy when you listen to Simon, and is easy to fall back into the me, me, me trap.
We are helping the other, but we are expecting something in return.

Earlier I did a book review of Simon’s book Start with Why. I love this book. The essence of a company does not starts with what or how. It all starts with why. Do you know Why you are in business?

Some other great presentations by Simon Sinek

Simon Sinek: How great leaders inspire action
TEDxMaastricht – Simon Sinek – “First why and then trust”
The Purpose Driven Organization w/ Simon Sinek

Can you network online?

Trust is about human interaction, more handshake actions.
Simon says a network is not on LinkedIn, a discussion does not happen on a blog. This only happens when we really meet.

How do you feel about this?
Do you really connect with people on Twitter or Facebook? Do you have real discussion on this platforms or on a blog? Do you trust this person more that the next person on the street?

By Erno Hannink

Sparring and accountability partner for entrepreneurs who create sustainable positive impact. Explores decision-making. Shares his insights on this in, articles, books (Dutch), podcast, newsletters, and tools. Has a life mission to reduce social and ecological inequality. Father of two children, husband of M., runs, referee for the national soccer league, and uses stoicism for calm. Lives in the Netherlands. Speaks Dutch, English, and German.