Deirdre Breakenridge on Public Relations and attracting clients

New inspiration on how experts attract clients and find new business in their niche. This interview with Deirdre Breakenridge is about public relations and social media and how she gets new clients.

Deirdre Breakridge PR 2.0 foto by Hyku via Flickr

The Expert

Deirdre has worked over 20 years in the communications industry. At one time she had an agency with about 40 people. Now she is the founder and CEO of Pure Performance Communications with only a few people who all work from their homes. A good way to combine entrepreneurship and family.

Reaching today’s consumer and creating brand loyalty requires a unique blend of strategic communications and innovative technology.

Putting the Public back in Public Relations - Brian Solis and Deirdre BreakenridgeAuthor of 5 books and her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional (aff) comes out April 2012. I love the book Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR (aff) that she wrote together with Brian Solis.

Watch the interview

The video interview with Deirdre Breakenridge about social media and public relations and how Deirdre gets new clients. You can also download the mp3 of the interview. For Deirdre it all starts in the virtual, often on Twitter, followed by a DM or email, and progressing to a meeting, a handshake.

Deirdre’s blog

In this post, How Evernote Helped Me To Write My Book, she explains how she used Evernote to write her most recent book.

For me, Evernote was the first step in my book. As soon as I received my contract from Pearson Education, I started my chapter outline and also set up notes for the many experts I wanted to reach out to for interviews. I used Evernote as a step-by-step “To Do” list as I contacted, interviewed, and wrote expert passages.

Her website at
Deirdre Breakenridge website

You can connect with Deirdre on Twitter @dbreakenridge, on Pinterest and on het Facebook page.

While she was in Amsterdam for The Social Conference #TSC12 I did a short interview with Deirdre.

Earlier I interviewed Pieter van Osch and Jane Boyd.

Your Take on PR and social media

Do you use PR for your business? Do use strategic communication with the traditional media? Do use press releases?
How does social media influence Public Relations?
I love to hear your take on this. Leave your reply below.

Credit: photo by Hyku

By Erno Hannink

Sparring and accountability partner for entrepreneurs who create sustainable positive impact. Explores decision-making. Shares his insights on this in, articles, books (Dutch), podcast, newsletters, and tools. Has a life mission to reduce social and ecological inequality. Father of two children, husband of M., runs, referee for the national soccer league, and uses stoicism for calm. Lives in the Netherlands. Speaks Dutch, English, and German.