New inspiration on how experts attract clients and find new business in their niche. This interview with Deirdre Breakenridge is about public relations and social media and how she gets new clients.
Deirdre has worked over 20 years in the communications industry. At one time she had an agency with about 40 people. Now she is the founder and CEO of Pure Performance Communications with only a few people who all work from their homes. A good way to combine entrepreneurship and family.
Reaching today’s consumer and creating brand loyalty requires a unique blend of strategic communications and innovative technology.
Author of 5 books and her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional (aff) comes out April 2012. I love the book Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR (aff) that she wrote together with Brian Solis.
Watch the interview
The video interview with Deirdre Breakenridge about social media and public relations and how Deirdre gets new clients. You can also download the mp3 of the interview. For Deirdre it all starts in the virtual, often on Twitter, followed by a DM or email, and progressing to a meeting, a handshake.
In this post, How Evernote Helped Me To Write My Book, she explains how she used Evernote to write her most recent book.
For me, Evernote was the first step in my book. As soon as I received my contract from Pearson Education, I started my chapter outline and also set up notes for the many experts I wanted to reach out to for interviews. I used Evernote as a step-by-step “To Do” list as I contacted, interviewed, and wrote expert passages.
Her website at deirdrebreakenridge.com
While she was in Amsterdam for The Social Conference #TSC12 I did a short interview with Deirdre.
Your Take on PR and social media
Do you use PR for your business? Do use strategic communication with the traditional media? Do use press releases?
How does social media influence Public Relations?
I love to hear your take on this. Leave your reply below.
Credit: photo by Hyku