3 social networks to start for independent professionals

A new podcast and a new way to podcast: making a podcast while driving in the car. That is why you hear some noises of the car, other cars, windshield wipers (it was raining). I like it with these noises, it adds a dimension. Do you like it?
During this podcast I will talk about the 3 most important online platforms, social networks, that you can use as an solopreneur to increase your visibility. Or better yet, platforms that you can use to connect with your clients, target audience and partners.


LinkedIn – business network. Almost no personal or private messages. Site available in English, Spanish, French, German, Italian, and Portuguese. You can complete your profile in your own language if you have only local business. You can create a professional profile for yourself. You can also create a profile for your business. More articles on LinkedIn and connect with Erno on LinkedIn


Facebook – business and private network. Site in English and 69 other languages. A platform with more than 500 million users world wide, lots of non-business. This offers a lot of opportunities, especially if the consumer is your target market. You always start with a personal profile and than you can create a Facebook page for your business. More articles on Facebook and connect with Erno on Facebook


Twitter – business and private network. Site only in English, Spanish, French, German, Italian, and Japanese. Little space in your profile to tell more about yourself or your business, 160 characters and a URL. Not really a platform like Facebook or LinkedIn, more a micro blog. You can have a network by interacting with other people and create lists for example. More articles on Twitter and follow Erno on Twitter

There are plenty of other online networks but let’s first start with these 3 major players to get connected.


Maintain updates and send updates to Twitter, LinkedIn and Facebook.
Seesmic – in your browser and on your desktop.
Tweetdeck – only on your desktop
Hootsuite – only in your browser


By Erno Hannink

Sparring and accountability partner for entrepreneurs who create sustainable positive impact. Explores decision-making. Shares his insights on this in, articles, books (Dutch), podcast, newsletters, and tools. Has a life mission to reduce social and ecological inequality. Father of two children, husband of M., runs, referee for the national soccer league, and uses stoicism for calm. Lives in the Netherlands. Speaks Dutch, English, and German.