Seth Godin is one of my favorite writers. I love the way he sees things differently and makes me think. Most of his books are on my book shelf.
Here is a video of the interview he did at the B2B Marketing Forum in Holland.
In the video he explains why a company should blog. Why Seth has no comments on his blog and why he is not using Twitter. All very valid and interesting reasons. Where so many of us just do what we are supposed to do: “Be on Twitter” “Be on Facebook”. Seth thinks about the advantages and disadvantages, “Do I want to spend time here?” and then comes to a decision.
Also they talk about his latest book Linchpin that has nothing to do with marketing. Very interesting espacially when you work at an organisation. The chapters about Thinking about your choice, The resistance and Making the Choice.