The truth about sending emails to your list – 7 email marketing myths [Infographic]

When you send more emails, people will not read it and click the spam button. There, two myths in one sentence. Yes these are myths, so not true. You want some statistics?

I will give them to you in a bit.

email marketing myhts

Some of the things I hear when I talk about the importance of adding email marketing to your online strategy.

“Email? Newsletters? Nobody reads email newsletters today!”
“I send my newsletter 4 times per year. I don’t want to be spammy.”
“I don’t have enough news for more newsletters.”

Facebook has now 1.2 billion people using it. That’s a lot. But this is also impressive.
Over 2 billion people open up their email software every day. Every day!

OK, the younger generation doesn’t read email as much as I do. My kids check and read their email maybe once or twice per week.

When this is your target audience you will have to find other ways to talk to them.

For you this is probably not your target audience. Your ideal client still reads email. They may even have an alert when new email comes in their inbox. This is how important email is to them.

Let’s see if I can debunk some of the beliefs you have about email marketing with this infographic from Alchemy Worx

7 Myths About Email Marketing [Infographic]

7 myths of email marketing

The best myths in this infographic:

  1. “Consumers are drowning in emails from trusted brands”
    60% receive less than 6 emails from trusted brands every day.
    of which 40% receives 3 or less.
    (I do receive about 10 from marketers)
  2. “The best time to send emails is Tuesday 6am” (what I always hear)
    85% of the opens happen 2 days after receiving the email, but only 21% of the purchases happen within 2 days of receiving an email.
    32% of the purchases take place 2 weeks after.
  3. “If brands send more email, consumers simply ignore more”
    Sending 4 emails in a month instead of one, doubles the open rate.
    Increasing the revenue.
    (I started once per month, going to once per two weeks, now at once per week)
  4. “Short email subject lines give better results”
    Define better results.
    Under 60 characters increases open rate. However.
    Over 70 characters increases clicks.

So you see. Don’t trust what everyone says. Don’t even trust this overview. Do your own testing.

Just make sure you don’t forget about email. When you write interesting articles in your Power Platform, people want to read more from you and keep up with your latest posts.

When you build a list of highly targeted leads, you can send them an email when you launch a new product, program or training.

My experience is that I get tons of more clicks from my newsletter subscribers in a short period of time compared to my Facebook, LinkedIn, Google+ and Twitter actions combined.

One more tip: don’t call the subscription to your latest tips via email, a newsletter. It is not a newsletter. You are sending the reader an email with valuable information, not news.

Don’t trust my experience. Test it for your business.

Photo credit mattwi1s0n
Source of Infographic: Infographic: 7 Myths About Email Marketing at Marketing Pilgrim

Your email marketing tip

What is your No.1 email marketing tip? Or a myth that you found not true for your list.
Share it in the comments.

I love to hear from you.

By Erno Hannink

Sparring and accountability partner for entrepreneurs who create sustainable positive impact. Explores decision-making. Shares his insights on this in, articles, books (Dutch), podcast, newsletters, and tools. Has a life mission to reduce social and ecological inequality. Father of two children, husband of M., runs, referee for the national soccer league, and uses stoicism for calm. Lives in the Netherlands. Speaks Dutch, English, and German.