Add a forum to your membership program. Use WordPress and Simple:Press. Get the free Owners Manual and Users Guide to support the members.
The Social Media Strategist – build a successful program from the inside out by Christopher Barger a social media book club review. This book is for people that work in communications or marketing in a large organisation and that want to improve the organisation’s social media presence. Or if you are a PR firm that works for these organisations and still don’t get it.