Make the competition melt away – Lorraine Hamilton

In this episode, I have a nice conversation with Lorraine Hamilton.

Show Notes

You can find and connect with Lorraine at:

Using a blend of powerful mindset work coupled with extraordinary communication insights, Lorraine’s clients stand out from the crowd so uniquely and authentically, it’s as if the competition has melted away.

I liked the following quotes and remarks from the interview:

  • I help my client stand out so uniquely that the competition will melt away. There is always an obstacle blocking your growth, blocking your path. We start by taking that obstacle away, the fear. Then we start looking for the true value that the client can offer.
  • I spent a lot of time with my clients determining where they want to position themselves in their market, what their goals are and who they want to work with. In order to do this, we have to disconnect self-worth with pricing. After that, we find a way to really put your value in the spotlight.
  • When people enter the market, I usually have them set a higher price than they had in mind for themselves. This is because they don’t have a large reach yet and it is wiser to set your price al little higher. After a while when you reach increases, you can start to compensate this with a price that is a bit lower.
  • I can do really new and exciting things while staying calm. My nature is being calm. I always follow my intuition in difficult situations, for instance when there is fear involved in making a decision. There will always be an underlying sense of calm and my gut will tell me that this is the right path. I see a lot more results for my actions when listening to my gut. This is really satisfying and this is what is trying to implement with my clients.
  • Take all of that money that you are using on training and hire somebody that can really help you implement knowledge rather than learn you more if you are having trouble with that. Taking this action will give you the feedback and help you find out the next step for your business.

Mentioned people :

By Erno Hannink

Sparring and accountability partner for entrepreneurs who create sustainable positive impact. Explores decision-making. Shares his insights on this in, articles, books (Dutch), podcast, newsletters, and tools. Has a life mission to reduce social and ecological inequality. Father of two children, husband of M., runs, referee for the national soccer league, and uses stoicism for calm. Lives in the Netherlands. Speaks Dutch, English, and German.