Get Bold by Sandy Carter a book review for #SMBookClub

Get Bold is about using social media to create a new type of Social Business. This is a book review for the social media book club and therefor I received a free copy of this book.

Watch the video review of Get Bold

Sandy Carter (@sandy_carter) is Vice President Social Business Evangelism at IBM. Carter is also author of The New Language of Business and The New Language of Marketing 2.0 (aff).


At its core, a Social Business is a company that is engaged, transparent, and nimble.

Engaged: A Social Business connects people to expertise.
Transparant: A Social Business is always learning and therefore believes that there should be no boundaries between experts inside the company and experts in the marketplace.
Nible: A Social Business leverages social networks to speed up business, gaining real-time insight to make quicker and better decisions.

Get Bold at your Agenda

The core of the book is build on the acronym AGENDA

  • Align Organizational Goals and Culture
  • Gain Social Trust
  • Engage Through Experience
  • Network Your Business Processes
  • Design for Reputation and Risk Management
  • Analyze your Data

She covers each topic in a chapter with lots of case studies and research results of various companies.


An important point is to gain trust with your clients, and other stakeholders. Carter suggests to develop a Trust Plan. You need to pay attention to three components:

  1. Expertise and thought leadership
  2. Responsiveness and consistency
  3. transparent and open conversation

These components are important for organizations of all sizes, also for independent professionals.

Sandy Carter

Get BoldGet the book @Amazon Get Bold: Using Social Media to Create a New Type of Social Business (aff)

Read more of Carter’s post on her blog

For example this post Social Business Lessons for Valentine’s Day!!!.

Carter also produces these weekly coffee break videos:

Erno gets Bold

If you are an Independent Professional you will find enough interesting points in this book that you can use in your business. When you work in a large organisation and you want to migrate to a Social Business this is a book you want to read.

For independent professionals working for large organisation this is a good book to learn about the dilemmas and challenges at their clients company.

Sometimes the book feels a little bit as a thick brochure for IBM. Carter uses a lot of examples at IBM.

Do organizations have friends?

Carter says that organizations can have friends:

“Companies are like people. The actions that make people great friends are the same that make companies great friends”

What do you think can an organization or company have friends?
Let me know how you feel about this.

By Erno Hannink

Sparring and accountability partner for entrepreneurs who create sustainable positive impact. Explores decision-making. Shares his insights on this in, articles, books (Dutch), podcast, newsletters, and tools. Has a life mission to reduce social and ecological inequality. Father of two children, husband of M., runs, referee for the national soccer league, and uses stoicism for calm. Lives in the Netherlands. Speaks Dutch, English, and German.