In this episode, I have a great conversation with Peter O’Donoghue.
You can find and connect with Peter at:
Peter is an expert in developing outbound sales systems to connect you to hard to reach senior decision-makers in highly targeted business with zero cold calling.
In short, his systems gets you the first meetings with your ideal prospects using a non-sleazy, professional and value-led approach that won’t cause rejection or damage your brand.
Please enjoy the tips and ideas that Peter shares in this interview.
Let’s get the show rolling….
I liked the following quotes and remarks from the interview:
- I help people who have trouble starting conversations with high-level business to business executives. I help a lot of coaches, consultants and also quite a lot of companies. I try to make people connect with senior decision-makers.
- There are two ways to generate business. The dominate way is all about attraction. Things as Facebook ads. You are trying to make people come to you, inbound marketing. Outbound marketing is about proactive contact. You make the first form of contact, you are proactive. This is sometimes called cold marketing.
- My most used method is using cold mailing to create a bridge to engage someone. E-mail is a very easy method to start. It is easy to get someone’s address. It also has features to reach a lot of people in a very short period of time.
- Found.ly, Sellhack.com, and SalesLoft.com are ways to get new leads. These are great websites that you can use to convert prospects into qualified appointments
- In these outbound e-mails, we introduce our client and try to elicit a response. These are very short e-mails, 4-5 lines, we never pitch a product or a solution. We have a very relevant and short message. We want them to respond because then we can start a conversation.
- My biggest tip is value and advance. Try to make clear what your value for the person in question can be in the first conversation you have with that person. This value has nothing to do with whether they become a client or not. I call this the myth of consulting selling.
Peter mentioned Kevin Nations, you can reach him at http://kevinnations.com/blog/